Market Analysis (competitors)
Owner: Dr Matt Cole
Number of students: 1 Data for max 5 person
Formative Deadline: Friday W15
Learning Outcomes
Analyse the competitors related to a product and being able to draw conclusion on whether the product is viable on a commercial point of view.
Knowledge Requirements
For Knowledge, you should complete the “Business” Moodle quiz available on this unit’s Moodle page.
Application Requirements
A brief explanation of the relevance of the simulation to a particular application and explain why it is useful (50-100 words).
Synthesis Requirements
The page should include a written section of no more than 700 words entitled ‘Market analysis’ for any student-selected real product in the market (e.g. Coke, Apple laptop, etc.) , this section should include: 1) Identification of at least 4 competitors for the product discussed, at least one of which must be an indirect competitor. 2) Definition of the competitors’ products and how they differ from one another. 3) An explanation of why these companies were selected and why they are viewed as competitors. 4) A comparison of the business strategies of the selected companies. 5) Use of multiple definitions of the market size for the work or product 6) Exploration of competitive landscape through the use of wider proxy metrics and evidence sources, such as stock market data, social media data, and others.
Knowledge Opportunities
After the lecture W11
Application Opportunities
Business game W11