it's Brain's you want!

Michael J. Proulx
Comparative Crossmodal Cognition Collective
Crossmodal Cognition Laboratory
Department of Psychology
University of Bath

Research Interests
Publications News and Video Demos
Contact Information

Research Interests:
"What does it mean, to see?" My primary interest in psychology, neuroscience, and computer science is cognition. My research has advanced from first examining cognition and attentional control within the visual system to now examine how multisensory processing contributes to perception and cognition. Working with blind individuals in particular helps to reveal the role of visual experience for cognition and how the "visual" parts of the brain process other information in the absence of visual input. Much of this work has used a 'sensory-substitution' device (called The vOICe) that provides visual information by translating visual input into sound. I therefore study multiple sensory modalities and utilize multiple methods to best understand the psychological and neural underpinnings of cognition in human and non-human animals. Other current projects include virtual reality (VR), the rubber hand illusion, visual decision-making in zebrafish and bees, perceptual learning, spatial cognition, numerical representation, semantic memory, cognitive evolution, synaesthesia, neurostimulation, crossmodal collaboration, and sensory substitution.

We currently have funding for a project with Atkins Global (design, engineering and project management firm) and a collaboration with Prof Zalina Ismail at Universiti Sains Malaysia on a neurocognitive study of educational interventions along with Toyohashi University of Technology.

I have had an EPSRC funded project with colleagues in computer science at Queen Mary and Goldsmiths for the development of Design Patterns for Inclusive Collaboration.

I was also part of an Arts Council funded collaboration with three artists and a lighting designer called Trans:Space to address the question: "How do we perceive our environment through sound and how can we interpret that for an audience?" The project was initiated by the artist Jane Pitt.


News and Demos:

Go to The One Show clip from BBC One -- Go to the live clip from BBC News 24-- Go to the clip from the British Academy


Contact Information: 
            Proulx BW
Full Name:
Dr Michael J. Proulx
Department of Psychology
Associate Professor (Reader) in Psychology, University of Bath

      Centre for Digital Entertainment (MSc, PhD and EngD supervision)

Visiting Senior Lecturer in Electronic Engineering, Multimedia and Vision Group, Queen Mary University of London
Public Outreach or Invited Speaker Profile:
+44 1225 385963
E-mail Address:
Postal Address:
Dr Michael J. Proulx
Department of Psychology
University of Bath
United Kingdom