Dr Yoonhee Tina Chang Y.T.Chang@bath.ac.uk Business Economics MN50169 Live Recordings from the Lecture http://people.bath.ac.uk/ytc23/MN50169.xml 2008-10-16T14:00:00+02:00 Five Forces urn:uuid:df5c3a00-9b82-11dd-bfb6-0002a5d5c51b 2008-10-16T12:17:12+02:00 Lecture 1 from 09 October 2008

The five forces according to Porter are

  • Supplier power
  • Barriers to entry
  • Threat of substitutes
  • Buyer power
  • Rivalry

 Consumer Theory urn:uuid:ed6a41a0-a929-11dd-ad8b-0800200c9a66 2008-11-02T22:02:54+02:00 Lecture 2 from 16 October 2008

Consumer Theory