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READING 2
Title:	MCCARTHY'S 4PS: TIMEWORN OR TIME-TESTED?
Authors:	Anderson, L. McTier Taylor, Ruth Lesher
Source:	Journal of Marketing Theory & Practice; Summer95, Vol. 3 Issue 3, p1, 9p, 2 diagrams
Document Type:	Article
Subject Terms:	*MARKETING
People:	MCCARTHY, Jerome
ISSN:	1069-6679
Accession Number:	5381304
Persistent link to this record:	http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=5381304&site=ehost-live
Database:	Business Source Complete

READING 3
Title:	THE CEO OF HIP HOP. (cover story)
Authors:	Berfield, Susan Brady, Diane Lowry, Tom
Source:	Business Week; 10/27/2003 Issue 3855, p90-98, 7p, 9c, 2bw
Document Type:	Article
Subject Terms:	AMBITION ENTREPRENEURSHIP *ECONOMIC trends HIP-hop POPULAR culture -- United States
Company/Entity:	RUSH Communications Inc.
People:	SIMMONS, Russell LEE, Kimora
ISSN:	0007-7135
Accession Number:	11106716
Persistent link to this record:	http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=11106716&site=ehost-live
Database:	Business Source Premier

SLIDES FOR LECTURE 2
Link to Slides:	Click Here!

Lecture 3

READING 2
Title:	What the Hell Is `Market Oriented?'
Authors:	Shapiro, Benson P.
Source:	Harvard Business Review; Nov/Dec88, Vol. 66 Issue 6, p119, 7p, 4 cartoons
Document Type:	Article
Subject Terms:	BUSINESS enterprises BUSINESS planning CUSTOMER relations DECISION making INDUSTRIAL management MANAGEMENT styles MARKETING strategy MARKET orientation *MARKETING -- Planning
Author Affiliations:	Professor and Senior Associate Dean, Harvard Business School
ISSN:	0017-8012
Accession Number:	8800029473
Persistent link to this record:	http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=8800029473&site=ehost-live
Database:	Business Source Complete

READING 3
Title:	Bringing a Dying Brand Back to Life.
Authors:	Jackson, Mannie
Source:	Harvard Business Review; May2001, Vol. 79 Issue 5, p53-61, 7p, 1 cartoon, 3c, 1bw
Document Type:	Article
Subject Terms:	ATHLETICS
Geographic Terms:	NEW York (N.Y.) NEW York (State) UNITED States
People:	HARLEM Globetrotters (Basketball team)
Full Text Word Count:	4602
ISSN:	0017-8012
Accession Number:	4392596
Persistent link to this record:	http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=4392596&site=ehost-live
Database:	Business Source Premier

SLIDES FOR LECTURE 3
Link to Slides:	Click Here!!

Lecture 4

READING 1
Title:	An Interview with Juliet Schor
Authors:	Douglas B. Holt
Source:	Journal of Consumer Culture 2005, 5: 5-21
Document Type:	Article
Persistent link to this record:	http://joc.sagepub.com/cgi/reprint/5/1/5
Database:	Business Source Complete

Video

Title: Born to Buy

Format: Video

Presenter(s): Juliet Schor

Date: November 17, 2004

Location: Devlin Hall, Boston College

URL: http://frontrow.bc.edu/program/schor/

READING 2
Title:	BORN TO BUY
Authors:	Schor Juliet
Source:	Book: INTRODUCTION
Read an Excerpt:	http://www.simonsays.com/content/book.cfm?tab=1&pid=498705&agid=2

SLIDES FOR LECTURE 4
Link to Slides:	Click Here!!!

Lecture 5

READING 2
Title:	Marketing success through differentiation--of anything.
Authors:	Levitt, Theodore
Source:	Harvard Business Review; Jan/Feb80, Vol. 58 Issue 1, p83-91, 9p
Document Type:	Article
Subject Terms:	MARKETING -- Management PRODUCT management
ISSN:	0017-8012
Accession Number:	3867767
Persistent link to this record:	http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=3867767&site=ehost-live
Database:	Business Source Premier

READING 3

Title:	Vodka chasers.
Source:	Economist; 06/26/99, Vol. 351 Issue 8125, p72-73, 2p, 1 graph, 1bw
Document Type:	Article
Subject Terms:	*BEER industry BEER BREWERIES BREWING industry
Geographic Terms:	RUSSIA (Federation)
	NAICS/Industry Codes312120 Breweries 424810 Beer and Ale Merchant Wholesalers
ISSN:	0013-0613
Accession Number:	1972624
Persistent link to this record:	http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=1972624&site=ehost-live
Database:	Business Source Premier

SLIDES FOR LECTURE 5
Link to Slides:	Click Here!!!!

Lecture 6

Persistent link to this record:

Click on this Link!

SLIDES FOR LECTURE 6
Link to Slides:	Click Here!!!!!

Readings MN20021/MN20022

Title:	The Team That Wasn't.
Authors:	Wetlaufer, Suzy
Source:	Harvard Business Review; Nov/Dec94, Vol. 72 Issue 6, p22-26, 5p, 9c
Document Type:	Case Study
Subject Terms:	CORPORATE culture INDUSTRIAL management INTERPERSONAL relations MANAGEMENT science STRATEGIC planning TEAMS in the workplace *ORGANIZATIONAL structure GLASS manufacture INTERPERSONAL conflict
ISSN:	0017-8012
Accession Number:	9411155350
Persistent link to this record:	http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=9411155350&site=ehost-live
Database:	Business Source Premier